Welcome to the brand new file enterprise: Warner Music Group is now producing over 0m from TikTok, Peloton, Fb and different ‘different’ platforms yearly
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MBW’s Stat Of The Week is a collection wherein we single out an information level that deserves the eye of the worldwide music {industry}. Stat Of the Week is supported by Cinq Music Group, a technology-driven file label, distribution, and rights administration firm.


It’s been some week for the foremost file corporations.

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Common Music Group debuted on the Amsterdam inventory trade with a market cap of $54 billion on Tuesday (September 21). Warner Music Group noticed its share value rise by almost 10% that very same day. And Sony Corp, guardian of Sony Music Group, has seen its inventory value bounce up by 6.8% from market shut on Monday by way of to now.

A lot of the investor buzz across the majors has, clearly sufficient, targeted on on-demand music streaming, and the expansion potential supplied by the likes of Spotify and YouTube over the following decade – notably in so-called rising markets.

But there’s additionally been a good quantity of investor chatter about different fast-growing, non-traditional sources of music earnings – sometimes secured by way of licensing agreements – from platforms comparable to TikTok, Fb and Peloton, plus music’s blossoming business relationship with gaming (together with Roblox).

At the moment (September 23), Warner Music Group boss Steve Cooper revealed a shocking stat about this second, much less talked-about space of the enterprise – a stat that, in keeping with MBW’s calculations, suggests this can be a sector already price a billion {dollars} in annual income for the worldwide music rights {industry}.

Talking throughout an interview on the Goldman Sachs‘ Communacopia occasion this afternoon, Cooper confirmed that Warner Music Group’s recorded music operation has a gift run-rate of $235 million per yr in income from “different choices that create new use circumstances for music”.

Cooper additionally confirmed that the identical sources of income are offering money at a “proportionate price” to WMG’s music publishing enterprise.

“We consider that this intersection between gaming, health, [and] social/digital, will drive substantial revenues sooner or later,” stated Cooper.

What are these “different choices”?

Cooper notably referred to as out Fb (which has “begun to make the most of music in new and fascinating methods over the past couple years”) in addition to TikTok, Peloton and Roblox for his or her materials contributions to that $235 million quantity, plus different platforms and improvements which might be offering “new use circumstances” for music.

“You’ve bought to take into account that in all of those areas – metaverses and gaming, live-streaming, utilization of avatars, NFTs – are all of their infancy [in terms of their relationship with, and payment to, music rightsholders],” stated Cooper. “However lots of them have a possible to turn into the subsequent world platform. And actually, lots of them are already transferring in that path.”


Additional crunching the numbers on what Cooper revealed at the moment says lots about how highly effective these new income streams are set to turn into for rightsholders giant and small within the years forward:

  • First issues first: Warner’s music publishing division (Warner Chappell) was 16.4% of the scale of its recorded music division, revenue-wise, within the agency’s final fiscal quarter (to finish of June 2021). So when Steve Cooper says that “different choices” are presently producing cash for Warner Chappell at a “proportionate price” to WMG’s data enterprise – and that this data enterprise is making $235 million a yr from them – we will safely assume that WMG’s publishing operation is producing someplace round $38 million on an annual run-rate from the identical platforms.
  • Mixed, throughout publishing and data, which means that Warner should presently be producing round $273 million from Fb, TikTok, Peloton and so forth. on an annualized foundation.
  • In response to Music & Copyright, Warner Music Group claimed a 15.9% market share of worldwide file enterprise revenues in 2020. If correct, this might counsel that the present income alternative throughout the complete file {industry} from “different choices” is someplace within the area of $1.48 billion per yr (i.e. if Warner’s $235 million determine solely represents 15.9% of the enterprise being accomplished throughout the {industry}, $1.48 billion can be the entire ‘pie’).

Warner, after all, may have achieved a a lot greater market share than 15.9% of the entire cash now coming into the music biz from Fb / TikTok / Peloton and so forth.

Certainly, Steve Cooper claimed at the moment that his agency has been unusually “early to this recreation” when it comes to Warner “leveraging these [alternative] platforms with strategic partnerships and funding”.

So for argument’s sake, let’s say Warner is presently consuming up a full 25% of the yearly cash coming from “different” platforms to the recorded-music-plus publishing industries ($273 million, in Warner’s case).

That will nonetheless implies that Fb/TikTok/Peloton et al are already a billion-dollar annual income generator for the broader world music rights enterprise at the moment.

Added Cooper in his Communacopia interview: “We intend to proceed to take a position properly past conventional streaming. And we do see that over time, [these platforms] ought to present an incredible incremental income alternative for the music sector.”


In a wide-ranging dialogue at Communacopia with Goldman Sachs’ Stephen Laszczyk, Cooper was additionally requested about Common’s industry-shaking flotation from earlier this week (at that good-looking $54 billion opening market cap).

He replied: “Simply to state the apparent, earlier than [Warner] went public [last year] and UMG was spun out of Vivendi, we’d been efficiently competing within the music sector [against] Common and Sony for many years. Due to our ‘One Warner’ strategy, our world scale, and notably our artist-friendly agility, I believe we are literally higher positioned than our opponents to benefit from the dynamic modifications which have and can proceed to happen within the music panorama over the following couple of years.”

“With respect to Common, I believe their spin-out is nice information for the music sector… I believe it’s particularly good that Common agrees with our imaginative and prescient of the long run.”

Steve Cooper, Warner Music Group

Added Cooper: “With respect to Common, I believe their spin-out is nice information for the music sector. The market response has validated the favorable world developments round music.

“Having one other pure-play music firm within the public eye will improve investor schooling across the worth that main music corporations actually present. And I believe it’s particularly good that Common agrees with our imaginative and prescient of the long run.”


Cinq Music Group’s repertoire has gained Grammy awards, dozens of Gold and Platinum RIAA certifications, and quite a few No.1 chart positions on quite a lot of Billboard charts. Its repertoire contains heavyweights comparable to Unhealthy Bunny, Janet Jackson, Daddy Yankee, T.I., Sean Kingston, Anuel, and a whole lot extra.Music Enterprise Worldwide



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