The Samsung Galaxy S21 price reportedly ready to undercut iPhone 12 Pro

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We’re expecting Samsung to announce a three-phone lineup when it unveils the Samsung Galaxy S21 handsets on January 14, which also happens to be the last day of CES 2021, and a new rumor suggests that the company is focusing on the lowest-tier flagship model – both by increasing its production and lowering its pricetag, along with price drops for the other two models, at least in Korea.

The new report from Korean tech site ETNews claims the standard S21 will cost 990,000 won (around $904 / £666 / AU$1,163), which is a serious discount over the price of last year’s Samsung Galaxy S20, which cost 1,248,000 won (which converts to $1,141 USD, but we all know the S20 ended up being $999 / £899 / AU$1,499 [so that rumored S21 won-to-USD $904 number could be even lower]).



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