Plant-Based Meats Are Becoming Mainstream As Nearly 1/4 Of Americans Are Now Consumers

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Nearly one-fourth of U.S. consumers report eating plant-based meat or seafood products, revealing that plant-based eating is going mainstream and no longer niche, according to market research firm Packaged Facts in the new study Meat, Poultry, & Seafood Alternatives: Plant-Based & Cultured Cell-Based Types.

The report explains that more consumers than ever want to eat plant-based foods because:

  • They think products that come from plants are healthier.

  • Ongoing publication of news stories about animal abuse and poor conditions at industrial farms are causing people to think more about where their food is coming from and what impact it has on the world and animals being used. 

  • Concerns about climate change are leading consumers to question whether meat is part of a sustainable diet.

It is encouraging to understand and acknowledge the reasons why Americans want to eat more plant-based foods. It is especially notable that people worldwide are paying attention to the tragic yet critical news coverage of factory-farming and the impacts it has on climate change.

As per Packaged Facts’ August 2020 National Online Consumer Survey, 23% of consumers claim to eat any variety of plant-based meat products. “There are opportunities to target this burgeoning minority of consumers who may be persuaded to use larger volumes of plant-based meat in their diets,” Jennifer Mapes-Christ, Packaged Facts’ food and beverage publisher said in a statement. 

Historical sales of plant-based meat products are available for 2018 and 2019, as well as forecasts for 2020, 2024, and 2029 throughout the report.

We hope that more Americans will make well-informed decisions and choose compassionate plant-based options that are healthier, better for our planet, and its species.

You can help all animals and our planet by choosing compassion on your plate and in your glass. #GoVeg



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